How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity? As a BRAND, how powerful is CNS's brand image? Describe how the cultural factors would influence CNS's marketing approach toward entering New Zealand? What similarities exist in other markets where CNS already has a presence that could be duplicated in this market?There is already an answer or a few on here but this course uses TURNITIN so the professor would know it is not original work. Don't copy or plagiarize the work 01_breathe_full
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We believe Breathe Right has great potential.
Our product has appeal in many different markets.
We look for where the biggest prize would be.
Faster than a decongestant.
More powerful than a stuffy nose.
Breathe Right nasal strips.
Come on, honey.
My allergies keep
me up every night.
How’s this gonna help?
The same way it helps my snoring every night.
Until you try for yourself, it’s hard to believe the instant nasal
congestion relief that comes from Breathe Right strips.
congestion limits airflow, but Breathe Right’s patented reflex
action gently lifts open nasal passages to help you get more air.
Breathe better, sleep better with Breathe Right.
Inventor of the Breathe Right strip, Bruce Johnson, who had severe
allergies and difficulty sleeping, had invented the Breathe Right
Our Chairman, who is, by training, a neurologist, but,
by calling, an entrepreneur, fell in love with the product, dropped
everything, and he and a marketer and the inventor spent three
years turning this product into a business.
The inventor brought it into us under the guise of, “Could you test
it,” but he was really looking for somebody to license it.
one of those nice life insights, when you look at something and
you know, “Hey, this is huge.”
When we first began marketing the
Breathe Right strip, what was so gratifying, particularly as a
physician, were the – literally, the thousands of letters and phone
calls we received talking about how much better people slept at
It was interesting.
Almost all the letters began, “Thank you.
So, just three thank yous, and it was, “I
haven’t gotten a good night’s sleep like this in 10 years.”
The first few years were really all about testing – clinical testing,
ensuring that the product worked, developing a basis for claims,
getting FDA approval for that, and then, taking it to market.