Solution 01_breathe_full Female Male Page 1 of 5 Music Female We believe Breathe Right has great potential Male Our product has appeal in many different
Solution breathe full Female Male Page of Music Female We believe Breathe Right has great potential Male Our product
Solution breathe full Female Male Page of Music Female We believe Breathe Right has
Male Page of Music Female We believe Breathe Right has great potential Male Our product has appeal in many different
Solution breathe full Female Male Page of Music Female We believe Breathe
Right has great potential Male Our product has appeal in many different
Solution breathe full Female Male Page of Music Female
Solution breathe full Female
(Solution) 01_breathe_full Female, Male Page 1 of 5 [Music] Female: We believe Breathe Right has great potential. Male: Our product has appeal in many different...

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How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity? As a BRAND, how powerful is CNS's brand image? Describe how the cultural factors would influence CNS's marketing approach toward entering New Zealand? What similarities exist in other markets where CNS already has a presence that could be duplicated in this market?There is already an answer or a few on here but this course uses TURNITIN so the professor would know it is not original work. Don't copy or plagiarize the work 01_breathe_full Page 1 of 5 Female, Male www.verbalink.com Page 1 of 5 [Music] Female: We believe Breathe Right has great potential. Male: Our product has appeal in many different markets. Male: We look for where the biggest prize would be. [Music] Male: Faster than a decongestant. More powerful than a stuffy nose. It’s Breathe Right nasal strips. Come on, honey. My allergies keep me up every night. How’s this gonna help? Female: The same way it helps my snoring every night. Male: Until you try for yourself, it’s hard to believe the instant nasal congestion relief that comes from Breathe Right strips. Nasal congestion limits airflow, but Breathe Right’s patented reflex action gently lifts open nasal passages to help you get more air. Breathe better, sleep better with Breathe Right. [Music] Female: Inventor of the Breathe Right strip, Bruce Johnson, who had severe allergies and difficulty sleeping, had invented the Breathe Right nasal strip. Our Chairman, who is, by training, a neurologist, but, by calling, an entrepreneur, fell in love with the product, dropped everything, and he and a marketer and the inventor spent three years turning this product into a business. Male: The inventor brought it into us under the guise of, “Could you test it,” but he was really looking for somebody to license it. It was one of those nice life insights, when you look at something and you know, “Hey, this is huge.” When we first began marketing the Breathe Right strip, what was so gratifying, particularly as a physician, were the – literally, the thousands of letters and phone calls we received talking about how much better people slept at night. It was interesting. Almost all the letters began, “Thank you. Thank you. Thank you.” So, just three thank yous, and it was, “I haven’t gotten a good night’s sleep like this in 10 years.” Female: The first few years were really all about testing – clinical testing, ensuring that the product worked, developing a basis for claims, getting FDA approval for that, and then, taking it to market.

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