Solution 08 074 July 29 2008 PPS tv and China s Online Video Distribution Market Kevin Anthony Roger Erdong Chen Aaron Rackoff Wai Yan Wong As Kevin
Solution July PPS tv and China s Online Video Distribution Market Kevin Anthony Roger Erdong Chen Aaron Rackoff
Solution July PPS tv and China s Online Video Distribution Market Kevin Anthony
and China s Online Video Distribution Market Kevin Anthony Roger Erdong Chen Aaron Rackoff Wai Yan Wong As Kevin
Solution July PPS tv and China s Online Video Distribution Market
Kevin Anthony Roger Erdong Chen Aaron Rackoff Wai Yan Wong As Kevin
Solution July PPS tv and China s Online Video
Solution July PPS tv
(Solution) 08-074 July 29, 2008 PPS.tv and China's Online Video Distribution Market Kevin Anthony, Roger Erdong Chen, Aaron Rackoff, Wai Yan Wong As Kevin...

Category: General
Words: 1050
Amount: $12
Writer:

Paper instructions

CASE STUDY : PPS.tv and China's Online Video Distribution Market.  Kevin Anthony, Roger Erdong Chen, Aaron Rackoff, Wai Yan Wong.Study Questions  1. If you were on the G-Lab project team, how would you evaluate the strategic options? What factors would be critical to consider? 2. What would you recommend to PPS? Why?08-074 July 29, 2008 This case was prepared by Kevin Anthony, Aaron Rackoff and Wai Yan Wong (MIT Sloan MBAs, Class of 2008) and Roger Erdong Chen (MIT, doctoral student in Electrical Engineering and Computer Science), under the supervision of lecturer M. Jonathan Lehrich. Copyright © 2008, Massachusetts Institute of Technology. This work is licensed under the Creative Commons Attribution- Noncommercial-No Derivative Works 3.0 Unported License. To view a copy of this license visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. PPS.tv and China's Online Video Distribution Market Kevin Anthony, Roger Erdong Chen, Aaron Rackoff, Wai Yan Wong As Kevin Anthony, Roger Chen, Aaron Rackoff, and Wai Yan Wong—members of a G-Lab team from MIT Sloan—sat on the steps of the crowded terminal at Hongqiao Airport in Shanghai, China, Chen broke the silence: “There’s no easy way out.” Chen was referring both to the jam-packed airport exits and to the strategic dilemma facing one of the team’s project clients, PPS.tv (PPS), a Chinese peer-to-peer (P2P) online video provider with venture capital backing from Qiming Venture Partners. By January 2008, PPS had reached a pivotal stage of its expansion, and was under significant pressure to deliver both profitability and a larger user base. In order to do so, the small start-up had to decide which strategic direction made the most sense. The first option was to focus on the small and relatively immature online advertising market in China, dominated by much larger and more established portal sites. Another option was to attempt to internationalize PPS’ service offerings in the United States and other countries where more money was available, notwithstanding the company’s lack of expertise, customers, or extensive content provider relationships. Third, the firm could shift its focus to its technical strong suit and patent the company’s highly innovative streaming protocol technology, licensing its technology to leading content distributors abroad. With China’s online video space becoming more and more competitive by the day, PPS could not waste time in choosing a direction.

Answer

Get Essay Answer
1,200,000+ Questions
Satisfaction guaranteed