Solution 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 A B 8 1 Production problem Winkler Furniture manufactures two different types of china
Solution A B Production problem Winkler Furniture manufactures two different types
Solution A B Production problem Winkler Furniture manufactures
B Production problem Winkler Furniture manufactures two different types of china
Solution A B Production problem Winkler Furniture
manufactures two different types of china
Solution A B Production problem
Solution A
(Solution) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 A B 8-1 (Production problem) Winkler Furniture manufactures two different types of china...

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(Media selection problem) The advertising director for Diversey Paint and Supply, a chain of four retail stores on Chicago’s North Side, is considering two media possibilities. One plan is for a series of halfpage ads in the Sunday Chicago Tribune newspaper, and the other is for advertising time on Chicago TV. The stores are expanding their lines of do-it-yourself tools, and the advertising director is interested in an exposure level of at least 40% within the city’s neighborhoods and 60% in northwest suburban areas. The TV viewing time under consideration has an exposure rating per spot of 5% in city homes and 3% in the northwest suburbs. The Sunday newspaper has corresponding exposure rates of 4% and 3% per ad. The cost of a half-page Tribune advertisement is $925; a television spot costs $2,000. Diversey Paint would like to select the least costly advertising strategy that would meet desired exposure levels. (a) Formulate using LP. (b) Solve the problem. # Advertisments Newspaper Ads (X1) TV Spots (X2) Constraints Constraints Requirement City Exposure .04X1+.05X2 >= 0.4 Suburb Exposure .03X1+.03X2 >= 0.6 Non-negative .75X1+.75X2

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