I need help with this paper. Need to be in APA Format. Need cited materials with reference page. Headings through out the paper is needed for smooth transitions through the paper. This paper is due by May 2, 2016. Module 4 - Case
MARKET SELECTION AND FOREIGN ENTRY-MODE
Zipcar is a highly successful new company specializing in a brand new model for
automobile rental services, which allows their customers long-term and flexible
access to shared vehicles on a daily or hourly basis. Zipcar's innovative model
allows those who sign up for their membership services to share cars with other
members on a flexible basis, creating a cost effective alternative to car
ownership. Since its founding in 2000, it has grown to become a major player in
the U.S. automobile rental market and has expanded internationally to Canada,
the U.K., Spain, and Austria and offers rental services to almost one million
Before writing your paper, make sure to carefully review the concepts of country
selection and evaluation in Venkateswaran (2012) as well as the discussion of
advantages and disadvantages of different foreign entry mode decisions in
Jeyarathmm (2008) and Rajagopal (2009). Once you have finished reviewing the
basic concepts of this module, read the following two articles and do some of
your own additional research on Zipcar:
Zipcar expands in Sacramento becoming 26th major metro market: Based on
strong demand, Zipcar increases number of vehicles, will open office (Nov. 6,
Esswein, P. M. (July, 2011). Zipcar: Robin Chase.
Kiplinger's Personal Finance
65, 1 [Proquest]
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria.
(July 25, 2012).
Mergers & Acquisitions Week , 196. [Proquest] Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a 4- to 5-page strategic plan for Zipcar that addresses the following issues: 1 What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials including Venkateswaran (2012). 2 What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your answer. Assignment Expectations • Answer the assignment questions directly. • Stay focused on the precise assignment questions; don't go off on tangents or
devote a lot of space to summarizing background materials.
Make sure to use reliable and credible sources as your references. Articles
published in established newspapers or business journals/magazines are
preferred. If you find articles on the Internet, make sure they are from a credible
Reference your sources of information with both a bibliography and in-text
citations. See the
Student Guide to Writing a High-Quality Academic Paper
including pages 13 and 14 on in-text citations. Another resource is the “Writing