1. Suppose you wanted to test the effect of two different email requests inviting people toparticipate in a survey posted on the Internet. One said if someone participated, $10 would bedonated to charity, and the other said if someone participated, he or she would have a chanceto win $100.1)What is the independent variable? (.5 pt) ______________________________________2)What is a possible dependent variable? (.5 pt)__________________________________3)Make up some numbers in the table below and then explain a possible main effect. (1 pt) _______________________________________________________________________________________________________________________________________________2. Suppose you wanted to study the effects of subliminal words in a beer ad and consumers’gender on the liking of the beer ad. The table below shows the results.21Results? Subjects were asked to use a 10-point scale toindicate their liking with “1” being “dislike” and “10”being “like.”9 37 5Presence AbsenceSubliminal Words (sex)MaleFemale66481 / 2BUS 138 Marketng Research
Individual Project Assignment 3 (IPA 3): Ch. 9 Experiments
1. Suppose you wanTed To TesT The efecT oF Two diferenT email requesTs invitng people To
partcipaTe in a survey posTed on The InTerneT.
One said iF someone partcipaTed, $10 would be
donaTed To chariTy, and The oTher said iF someone partcipaTed, he or she would have a chance
To win $100.
WhaT is The independenT variable? (.5 pT) ______________________________________
WhaT is a possible dependenT variable?
(.5 pT) __________________________________
Make up some numbers in The Table below and Then explain a possible main efecT. (1
2. Suppose you wanTed To sTudy The efecTs oF subliminal words in a beer ad and consumers’
gender on The liking oF The beer ad. ±he Table below shows The resulTs.