Solution 1 BUS 138 Marketing Research Zhang Individual Project Assignment 3 IPA 3 Ch 9 Experiments 1 Suppose you wanted to test the effect of two
Solution BUS Marketing Research Zhang Individual Project Assignment IPA Ch Experiments Suppose you wanted to test
Solution BUS Marketing Research Zhang Individual Project Assignment IPA Ch Experiments Suppose
Zhang Individual Project Assignment IPA Ch Experiments Suppose you wanted to test the effect of two
Solution BUS Marketing Research Zhang Individual Project Assignment IPA Ch
Experiments Suppose you wanted to test the effect of two
Solution BUS Marketing Research Zhang Individual Project Assignment
Solution BUS Marketing Research
(Solution) 1 BUS 138 Marketing Research Zhang Individual Project Assignment 3 (IPA 3): Ch. 9 Experiments 1. Suppose you wanted to test the effect of two

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1. Suppose you wanted to test the effect of two different email requests inviting people toparticipate in a survey posted on the Internet.  One said if someone participated, $10 would bedonated to charity, and the other said if someone participated, he or she would have a chanceto win $100.1)What is the independent variable? (.5 pt) ______________________________________2)What is a possible dependent variable?  (.5 pt)__________________________________3)Make up some numbers in the table below and then explain a possible main effect. (1 pt) _______________________________________________________________________________________________________________________________________________2. Suppose you wanted to study the effects of subliminal words in a beer ad and consumers’gender on the liking of the beer ad. The table below shows the results.21Results? Subjects were asked to use a 10-point scale toindicate their liking with “1” being “dislike” and “10”being “like.”9 37 5Presence AbsenceSubliminal Words (sex)MaleFemale66481 / 2BUS 138 Marketng Research Zhang Individual Project Assignment 3 (IPA 3): Ch. 9 Experiments 1. Suppose you wanTed To TesT The efecT oF Two diferenT email requesTs invitng people To partcipaTe in a survey posTed on The InTerneT. One said iF someone partcipaTed, $10 would be donaTed To chariTy, and The oTher said iF someone partcipaTed, he or she would have a chance To win $100. 1) WhaT is The independenT variable? (.5 pT) ______________________________________ 2) WhaT is a possible dependenT variable? (.5 pT) __________________________________ 3) Make up some numbers in The Table below and Then explain a possible main efecT. (1 pT) ________________________________________________________________________ _______________________________________________________________________ 2. Suppose you wanTed To sTudy The efecTs oF subliminal words in a beer ad and consumers’ gender on The liking oF The beer ad. ±he Table below shows The resulTs. 1

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