Solution 1 Compared to 10 years ago BMW sells a greater share of its cars to females African Americans Hispanics Asian Americans and younger customers
Solution Compared to years ago BMW sells a greater share of its cars to females African Americans Hispanics
Solution Compared to years ago BMW sells a greater share of its cars
ago BMW sells a greater share of its cars to females African Americans Hispanics Asian Americans and younger customers
Solution Compared to years ago BMW sells a greater share of
its cars to females African Americans Hispanics Asian Americans and younger customers
Solution Compared to years ago BMW sells a greater
Solution Compared to years
(Solution) 1 Compared to 10 years ago, BMW sells a greater share of its cars to females, African Americans, Hispanics, Asian Americans, and younger customers.

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1 Compared to 10 years ago, BMW sells a greater share of its cars to females, African Americans, Hispanics, Asian Americans, and younger customers. Which market modification strategy does this represent?-Creating new use situations-Increasing a product’s use-Changing the value offered-Product adaptation-Finding new customers 2 When BMW first introduced the new M series in the United States, which type of product adopter would have been most likely to buy one?-Innovators-Early majority-Late majority-Laggards-None of these 3 Sales for BMW models are often highest in the last model year. By adding versions like a convertible model or features such as an upgraded engine or a more sophisticated suspension system, what is BMW striving to accomplish?-Shorten the product life cycle-Catch a rising trend-Lengthen the product life cycle-Harvest the product line-Invert the product life cycle 4 The 1 series changes the value offered to consumers by making it smaller, more fuel-efficient and lower-priced than other BMWs. Which tactic is BMW using to change the value offered on the 1 series?-Upsizing-Top down marketing-Trading down-Trading up-Bottom up marketing -Multiproduct branding 5 What type of branding strategy is represented by BMW’s alphanumeric naming system for all of its models?-Private branding-Reseller branding-Licensing-Mixed branding

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