Solution 1 Elements of a Marketing Plan Lisa Pollock MKT 421 March 28 2016 Joseph Roskoski 2 Elements of a Marketing Plan Sony has been a mainstay in
Solution Elements of a Marketing Plan Lisa Pollock MKT March Joseph Roskoski Elements of a Marketing Plan Sony
Solution Elements of a Marketing Plan Lisa Pollock MKT March Joseph Roskoski Elements
Marketing Plan Lisa Pollock MKT March Joseph Roskoski Elements of a Marketing Plan Sony has been a mainstay in
Solution Elements of a Marketing Plan Lisa Pollock MKT March Joseph
Roskoski Elements of a Marketing Plan Sony has been a mainstay in
Solution Elements of a Marketing Plan Lisa Pollock MKT
Solution Elements of a
(Solution) 1 Elements of a Marketing Plan Lisa Pollock MKT/421 March 28, 2016 Joseph Roskoski 2 Elements of a Marketing Plan Sony has been a mainstay in...

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I need help with this assignment:"Positioning Presentation"Positioning Presentation - Assessment Activity - Week3 - MKT/421 - eCampusUsing the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus. (WEEK 2 ASSIGNMENT IS ATTACHED) Identify the important attributes for your chosen product and select two key variables for your perceptual map.  Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. (MAP TEMPLATE IS ATTACHED) Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.  Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: Develop a Summary slide. Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral). Identify a Perceptual map. Explain the Map placement. Identify your references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.Positioning Presentation - Assessment Activity - Week3 - MKT/421 - eCampus1 Elements of a Marketing Plan Lisa Pollock MKT/421 March 28, 2016 Joseph Roskoski

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