Marriott: Getting Down to Business with the Business Travelers
Read the case on page 187-188 of the text and answer the following questions:
1.How is Marriott segmenting the market for hotel services?
2.Which of the three targeting strategies is Marriott using? Explain
3.As Marriott builds more green hotels, should it reposition its hotel brands as being environmentally friendly? Why or why not?
4.What specific types of data should Marriott have in its customer database for segmentation purposes?
Attached is the format and link for the text book http://books.google.com/books?id=cOKMr4Fpqc0C&pg=PA187&lpg=PA187&dq=Marriott:+Getting+Down+to+Business+with+the+Business+Travelers&source=bl&ots=nTQnWrC4OJ&sig=w3NprlcGUV9n4Tl8E7EAmBF6Xec&hl=en&sa=X&ei=nqEAUbOLA8eeiQK4uoGYCg&ved=0CDgQ6AEwAg#v=onepage&q=Marriott%3A%20Getting%20Down%20to%20Business%20with%20the%20Business%20Travelers&f=false1 Format for the Case Assignment Case Summary This should be about ½ pages and simply summarize the situation described in the case. Just try and give a somewhat brief summary including any information that the text gives that would specifically be relevant to what the case is addressing. Think of this as a background summary for the analysis. Key Marketing Issues These are important issues that represent what the case is about. You will want to concentrate on focusing on these issues as the thread that ties your entire case analysis together. There is a good list of possible key marketing issues at the end of each chapter. For Chapter #2 a list of potential key marketing issues is found on page 53 and is titled “ Important Terms “. Each case will have a different set of key marketing issues depending on which chapter it resides. You should select a minimum of six of these important terms to be used for your analysis. For each of these key marketing issues you should define the issue and then discuss how each one applies to the case. This portion of you case analysis should look like this as an example: Key Marketing Issues Target Market – are the markets that have been identified as the markets that will be focused for the Marketing Plan. For this case these are the targeted markets ……. Therefore, for each of the key marketing issues you will need to define what the key marketing issue is and then explain how it is relevant to the case. Personal Analysis You should comment briefly on what your thoughts are relative to this case on a personal perspective. You should think of this from holistic viewpoint. What are your personal thoughts about this case before you begin your detailed analysis. Questions and Answers
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https://www.coursehero.com/tutors-problems/Business/8423582 8423582 what is the theoretical mole ratio- NaCl to NaHCO3 How do you determine the percentage error of an experimental mole ratioIt would be easier for us what is the theoretical mole ratio- NaCl to NaHCO3 How do you determine the percentage error of an experimental mole ratioIt would be easier for us to help you if we had the entire problem instead of just parts of it. However, from the standpoint of Na, the mole ratio of NaCl to NaHCO3 as a stand alone question, is 1:1. Percent error is: %error = [difference/correct value]x100 where "difference" is correct value-experimental value. okay..i believe this is the balanced equation-- NaHCO3 + HCl----->NaCl+CO2+H2O now,using the balanced equation, calculate the mass of NaCl you would expect to get when 2.50 grams of NaHCO3 react with HCL mass or reactant, NaHCO3........2 moles of NaHCO3 reacted......... .024 mass of product, NaCl........1.34 moles of NaCl produced........ .023 experimetal mole ratio- NaCl to NaHCO3...... ? theoretical mole ratio - NaCl to NaHCO3..... ? percentage error of experimetal mole ratio....... ? i don't know how to find the mole ratios of these three and i really need some help on answering them with the information that was given above. yup that is it man